Smart Reviews

Helpful Marketing Certifications

Working in marketing can be an exciting and lucrative career choice, but with more and more qualified candidates applying for marketing jobs each year, getting your resume to the top of the stack can be a difficult task. If you’re looking for a great job in the marketing sector, one way to get your resume to stand out is by getting a marketing certification, which can show potential employers that you’re at the top of your game. There are many, many marketing certifications to choose from, however, and some are definitely more valuable than others. To narrow down your search to the most useful, the top three most helpful marketing certifications that should top your list are Google Adwords, Google Analytics and Facebook Blueprint. If you’re ready to kick start your career in marketing, keep reading to learn more about these marketing certifications, so you can take your career to the next level.

It should come as no surprise to anyone in marketing that Google takes up the top two spots on this list, starting with Google Adwords. This is true even if you never run any sort of paid advertising, because the Google Adwords course does an excellent job of teaching you how to think about marketing, know what people are searching for, ways to write excellent ad copy, how to conduct A/B testing and how to track and report on performance - all of which are tools any good marketer should have in their arsenal. Many companies now require any potential employees to pass the Google Adwords certification before starting work, or within a short time of being hired, and with good reason, since the course covers all the ins and outs of marketing. With a Google Adwords certification on your resume, you’re sure to get noticed and taken more seriously. The Google Adwords certification course and exam are both available online and you’ll typically need to updated your certification once per year.

Like Google Adwords, a Google Analytics certification on your resume may even be required by some employers. Even if it’s not a requirement, however, this is a great option to add to your list of skills, and in many cases may even get you promoted. Google Analytics gives you the tools to understand how your marketing tactics are performing, and since this certification requires you to get really technical with marketing, something most marketers don’t or can’t do, you’ll immediately find yourself at the top of more resume piles. As with the Google Adwords certification, this certification course and exam are available online and typically need to be updated once per year.

Finally, any modern day marketer knows that Facebook and marketing are starting to go hand in hand. Facebook advertising is quickly becoming one of the fastest and most effective ways of reaching people, and with ad budgets in almost every price range, Facebook marketing is great for both small and big businesses alike. Getting certified in Facebook Blueprint shows prospective (or current) employers that you know the ins and outs of Facebook marketing, something that has become an almost must-have skill among marketers, but one that few marketers have tapped into. The Facebook Blueprint certification is available online, and once you complete the courses and pass the exam, you’ll earn yourself the title of Facebook Certified Professional. After that, the sky’s the limit!

Whether you’re currently working or looking for your dream marketing job, adding these and other certifications to your resume is a surefire way to move up the corporate ladder and become a highly successful marketer. Visit Google and Facebook Blueprint online to learn more about the certification processes, so you can choose which ones are right for you.