The easier it is for your customer to spend money on your site, the more they’ll spend. Seems simple enough right? Think about it though. If you’re considering making a purchase of a product from a website but you’re not 100% certain yet, the payment process can be a deal breaker. If someone is at the point on your site where they are ready to make a purchase, congratulations, you’ve done a great job with your website.
Don’t underestimate how much work it takes to get someone to that stage! The last thing you want though, is for them to make that choice, then click your payment button only to be taken to a confusing payment process where they have to sign-up for some sort of account or take some action that just delays the payment process. To avoid this, you need to know which payment processing is best so here are the top best small business credit card processing companies.
PayPal is a great credit card processing company for those just starting out and looking to keep costs down and website integration easy. PayPal has been around for ages and many small business owners use it every day.
PayPal does require customers to set up a PayPal account during the transaction process. This may take away from the buying experience but is also a benefit - so many sites use PayPal that its more convenient to have all your information sorted out.
It’s a great system for a small business with rates (at time of this post) of 2.9% plus 30 cents per transaction. You can easily create buttons and a shopping cart system for your website and even manually create great looking invoices to send to your clients for payment.
Square is a fantastic option for small businesses that have a storefront or sell items at fairs and events. After signing up, you’ll be sent a small card reader in the mail that connects to your phone or tablet’s headphone jack. Load the app, swipe your customer’s card and that’s it. Your customer can sign with their finger right on your phone and you’ll have the option to send them a receipt by email or text.
Truly an awesome credit card processing solution for people who do business in person. They do not however have a system to integrate with your website for online payment so you may end up with two different payment providers if you need an on-site and in person payment solution.
That said however they do offer the ability to send online invoices meaning you can send your invoice by email directly from your phone app or using the online portal which they can pay by credit card. You can use Square as your complete retail point of sale system. They provide cool stand to hold your device with an integrated card reader and USB hub to connect your cash register, receipt printer, and bar-code scanner.
There you have it. Square is one of the easiest small business credit card processing systems available. At time of writing, Square’s rates are 2.65% per swiped transaction, 2.75% per square invoice and 3.5% plus 15 cents per transaction for manually entered transactions, not using the card reader. Pretty fair pricing compared to some of the other options.
The Stripe payment system is a more advanced solution that offers developers and people with a bit more IT skills to integrate a payment solution directly into a website or app.
Although you may need to pay someone to set this up, the integration is a much more seamless process with your existing site or app. You customers will never know they are dealing with a third party payment processing system because they don’t have to leave your site.
The payment interface simply pops up on the screen and they can enter payment information without being redirected to the payment processors website, like PayPal. Pricing is a bit higher that other options at 2.9% plus 30 cents per transaction.
2checkout is a great PayPal alternative with really nice website integration including support for recurring subscription payments. Their payment system looks great on desktop and mobile devices alike.
They support shopping cart system as well with many customization options specific for your products, like color, style, men’s, women’s and other attributes. If you’re looking for even tighter integration, 2checkout supports API integration for developers as well.
Featured Image: Pixabay/Public Domain